An app that helps users achieve positive mood states – a mental state providing resilience against stress.
UX Strategist, UX Research, Concept Development, Art Direction, Branding
Research reveals a significant target user group:those who have transitioned to WFH and are challenged by the market.
Two user personas capture the significant data trends in a way form that humanizes our potential solutions.
Through understanding our user’s motivations we’re able to search for solutions.
The central challenge Stress is a significant presence for many who WFH. Lack of structure, distractions, and complications of virtua' communication are central themes.
The solution? Positive Mood States provide resiliency against stress.
The competitive marketplace offers a range of solutions. A market gap, and opportunity, exists in at the center of these solutions. Flexibility and simplicity of use are key.
Through MoodMix users find an activity, time and soundtrack that helps users achieve their positive mood state. Ease of use encourages engagement.
Wearables are optional but provide the optimal user experience through the intimate connection and collection of biometric data.
Goal setting and reward tracking encourage and sticky users. Micro-prods nudge users with positive encouragement.
“What are people newly working from home experiencing?” This open question lead our research and the solutions. Research continued as the concept evolved. Usability studies provided guidance to the effectiveness of our solution at multiple points.
